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Conference Papers Year : 2013

A Comparative Study of Self-Construal Effects on Brand Extension Evaluation

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hal-02432126 , version 1 (08-01-2020)

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  • HAL Id : hal-02432126 , version 1

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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Brand Extension Evaluation. 42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey. ⟨hal-02432126⟩
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