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Influence de la conception de soi sur les associations à la marque28ème Congrès de l'Association Française du Marketing (AFM), May 2012, Brest, France
Conference papers
hal-02432103v1
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A Comparative Study of Self-Construal Effects on Brand Extension Evaluation42st European Marketing Academy Conference, Jun 2013, Istanbul, Turkey
Conference papers
hal-02432126v1
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Quels facteurs de succès pour la création d'une marque territoriale ? Le cas de la marque territoriale basque.Annales Méditerranéennes d’Économies - Édition Albiana, 2016
Book sections
hal-02484360v1
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A Comparative Study Of Self-Construal Effects On Consumer's Mental Representations Of Brands41st European Marketing Academy Conference, May 2012, Lisbonne, Portugal
Conference papers
hal-02432102v1
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