Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model. - Université de Pau et des Pays de l'Adour Access content directly
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Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.

Cedrola E.
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Genevieve Cohen-Cheminet
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hal-02896456 , version 1 (10-07-2020)

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  • HAL Id : hal-02896456 , version 1

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is the artification process perceveid by final cosumers of luxury products ? Results from an experiment based on the application of the Customer-based Equity Model.. Conference SIMkta - GAMMA Joint Symposium, Global Fashion Management Conference, 2017, Vienne, Austria. ⟨hal-02896456⟩
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