Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236 - Université de Pau et des Pays de l'Adour Access content directly
Journal Articles Journal of Global Fashion Marketing Year : 2018

Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236

Cedrola E.
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Genevieve Cohen-Cheminet
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hal-02895825 , version 1 (10-07-2020)

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Mase S., Cedrola E., Genevieve Cohen-Cheminet. Is Artification Perceived by Consumers of luxury products ? The research relevance of a customer-based brand equity model . P223-236. Journal of Global Fashion Marketing, 2018, ⟨10.1080/20932685.2018.1463861⟩. ⟨hal-02895825⟩
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