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Conference Papers Year : 2010

A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco

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hal-02432504 , version 1 (08-01-2020)

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  • HAL Id : hal-02432504 , version 1

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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩
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