Conference Papers
Year : 2010
Julien Rabaud : Connect in order to contact the contributor
https://univ-pau.hal.science/hal-02432504
Submitted on : Wednesday, January 8, 2020-2:41:42 PM
Last modification on : Monday, November 7, 2022-5:24:33 PM
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- HAL Id : hal-02432504 , version 1
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Jouba Hmaida. A Comparative Study of Self-Construal Effects on Consumer Brand Categorization in France and Morocco. 39th European Marketing Academy Conference, Jun 2010, Copenhagen, Denmark. ⟨hal-02432504⟩
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