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Conference Papers Year : 2010

To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising

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hal-02432007 , version 1 (08-01-2020)

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  • HAL Id : hal-02432007 , version 1

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Meriem Mengi Elayoubi. To What Extent Does Expert Judgement Differ from Consumer Judgement? An Application on Attitude toward the Advertising. 39th European Marketing Academy Conference (EMAC), Jun 2010, Copenhague, Denmark. ⟨hal-02432007⟩
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